Reduce Cravings
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A recent survey of over 2,000 people found that
the general public does not always know what “healthy” foods
are--and what they are not. In the study, nearly
half the participants did not know that foods with a high sugar
content could be bad for you, and one in five thought they could
“wipe out” the calories from sugary foods by eating extra
vegetables to compensate. They also did not know that sugar is
often disguised. For example, “high fructose corn syrup” is a
maize-derived sugar product that’s not included in conventional
sugar consumption figures, yet it has an astonishingly similar
effect on the body. |
SUGAR is no longer used just to make
sweets. The sugar industry is stealthily shoveling its product
into as many foods as possible. In ever growing quantities, it
can be found in everything we eat, from pizza to canned
vegetables, “healthy” fruit juices and diet foods like Slim
Fast. |
 Equally
Deadly Scourge Taking the Place of Tobacco…
Like cigarettes, it is leading to a national
health crisis. Like cigarettes, it is readily available on every
corner. Like cigarettes, it is addictive. And like tobacco firms
of old, manufacturers today are using sneaky tactics to increase
consumption of their products while obscuring public awareness
of the danger. The name of this dangerously addictive
substance…?
SUGAR! Yes, that delicious sweet substance we
consume with little thought, experts say, is behind a new health
crisis.
Of course, sugar is not poisonous, like the tar
in tobacco. However, it is disturbing to see the way food
conglomerates are using the same tactics that tobacco firms
used, to obscure the health risks related to excessive sugar
consumption. Most experts agree that corn syrup promotes
diabetes and obesity. But in much the same way that Big Tobacco
executives once swore that “nicotine is not addictive,” the Corn
Refiners Association insists that high-fructose corn syrup does
not promote diabetes or obesity.
The connection between the tactics used by the
sugar lobby and the tobacco industry are not coincidental. Kraft
Foods, America's largest foodmaker, and Philip Morris USA, the
biggest cigarette company in the U.S., are both owned by Altria
Group. According to company spokesman Victor Han, Altria's
companies operate independently of each other. However, he does
admit that "Scientists at our operating companies occasionally
share ideas and expertise for the benefit of their respective
businesses."
Last year, The Chicago Tribune ran a series on
obesity, delving into the collaboration between cigarette
researchers and food scientists. They detailed Kraft's interest
in brain science, including how the brain is rewarded by sweet
and fatty foods.
They discovered documents and reports showing
that for over 20 years, Kraft Foods Inc. and Philip Morris USA
have pooled their expertise in search of better ways to make
foods and cigarettes more alluring. It’s no wonder the marketing
techniques for high-sugar food and cigarettes are so similar. |
“ We
have a big problem with a population that now expects all its
food to taste sweet. I do agree that eating too much sugar is
more of a deeply entrenched habit than an addiction, we have an
industry which uses all the tactics of the tobacco trace to
fight for their market.”
-Professor Philip James, a senior government
nutrition advisor and Chairman of the International Obesity Task
Force |
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Do You Know What’s In Your Food? |
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As a result of years of eating junk food, Tony
Cameron, 47 years old and a father of two, was excessively
overweight and diabetic. Thanks to attending a course that
taught him how to read food labels properly, he has lowered his
weight significantly. Now he knows that all ingredients ending
in "...ose," such as maltose, dextrose, glucose and so on, are
forms of sugar.
"The ingredients are disguised," he says. "You
have to be an expert chemist to get it and without understanding
labels you wouldn't know how many foods contain sugar.
It's outrageous. So while people are trying to
get off cigarettes, they are being hooked on sugar instead." |
Making a Real Difference... With Real Nutrition!
 “Dr.
Kellas said that Aloe Vera Concentrate
will help reduce sugar cravings. I have a huge problem with
that, so I decided to try it for 2 weeks. I did have a
noticeable drop in sugar cravings! At first, it tasted bitter,
but I swished it in my mouth for a few minutes before swallowing
it. It tastes bitter because of the bacteria and yeast in the
mouth, but Dr. Kellas said that eventually the bitter taste
would go away. I’ve been taking Aloe Vera
Concentrate for over a year now. I swish and swallow a cap
full before I drink my Seven Essentials
every morning and afternoon. I decided that our kids could
benefit from Aloe also. They were resistant at first but now
they don’t mind. Our motto is
“Aloe Before
Sugar!”
I like knowing that we’re doing something good for our bodies,
and I really like having fewer sugar cravings!”
~Jennifer, 40 years
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Professor Lloyd Kolbe, Health Sciences at Indiana
University, member of a federal panel reporting on marketing of junk food to
children:
“This collaboration [between Kraft Foods and Phillip Morris]
on brain research certainly sounds ominous. We need to understand the full
nature of that relationship." |
Obesity: Now Deadlier
Than Smoking!
A recent report conducted by 250
scientists concluded that while smoking
does reduce life expectancy by an average
of ten years, being seriously overweight
can cut life expectancy by up to thirteen years. |
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